Project Description | Canadian Basketball Journeys
Alternator is constantly in contact with editorial teams across the country, discovering what subjects they are looking to create stories about. We landed on an excellent series idea that Star Video wanted to create around “where Canadian Basketball Players come from”. We identified Tangerine as an ideal sponsor for the series and they were excited to bring it to life in support of their commitment to amateur basketball in Canada. This custom 8-episode video series with companion editorial content and ads promoted Tangerine’s strong relationship and commitment to Basketball in Canada.
Below are links to the articles we did for Tangerine in the Toronto Metro newspaper