McDonald’s Canada

Is a Is a Big Mac® with Bacon Still a Big Mac?

Project Info

Project Description

Project Description | Is a Is a Big Mac® with bacon still a Big Mac?

Alternator collaborated seamlessly with McDonald’s creative agency to create companion influencer content for their “Is Big Mac with Bacon Still a Big Mac?” campaign. It was the first-ever use of creators in their own pre-roll, which allowed us to target Canadian eyeballs only, test view-through rates and retarget.